Marketing automation is setting your marketing messages to go out on their own when a customer does something, like booking, buying, or going quiet. A welcome email after someone joins your list is the simplest kind. Tools like Klaviyo and Mailchimp do the sending, and AI can now help draft the words for each person. We work with Still Water Day Spa, a seven-person day spa in Noosa, where follow-up texts used to happen when someone remembered. Now follow-up messages are drafted from each visit in Fresha and sent through Klaviyo. The rebooking rate went from 31% to 44% over three months, though a new booking system in the same period also helped. Someone still needs to read what goes out, because an automated message sent at the wrong moment feels cold.
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