What we build
Plenty of small businesses run a key part of the week on a spreadsheet, a whiteboard, or a form someone built years ago. It works until the person who understands it is away. The off-the-shelf app you tried made you bend your week around its way of doing things, so the team drifted back to the old workaround. We build the small app, order form, booking page, or website your team needs, around the way you already work. AI has made this kind of build faster and cheaper than it used to be, so a small team can have a tool shaped to its own week. We keep it small, build the first useful version first, and keep it running for you after it's live.
Get your AI Starter Plan
Where small teams get stuck
Most small businesses have one part of the week that runs on something held together by hand. It might be a spreadsheet that only the owner understands, a whiteboard by the kitchen, or a contact form that drops enquiries into an inbox nobody checks on weekends.
We work with a six-person cafe with a catering arm where orders came in three ways: email, phone, and a web form. Staff copied each one onto a whiteboard. It worked on quiet weeks. On busy weeks an order could sit in the inbox and never reach the board.
Why off-the-shelf and a big build both miss
The first fix most owners try is a new app. Off-the-shelf tools are often good, and they suit plenty of businesses. But they’re built for the way their makers think you work. If your week doesn’t match, you either change how you run the business to suit the tool or keep a workaround next to it.
The other option, a big custom build quoted for months, doesn’t suit a team of one to ten either. It costs too much, takes too long, and by the time it arrives your needs have moved.
What fits a small team sits in between. It’s a small tool, built around one job, connected to the apps you already run, and changed as you learn what you need.
How we build it
We keep each build small and show you something useful early.
- Start with the job. We map the one task the tool needs to do, like getting every catering order onto one prep list, and agree what done looks like.
- Check what you already have. If Square, Shopify, or a well-set-up Google Sheet can do it, we set that up instead of building.
- Build the first version. We use AI coding tools to build faster, with proper checks on the code, so it works with real orders and real customers.
- Put it in front of your team. You use it for a week or two and tell us what’s wrong. We fix it.
- Keep it running. Once it’s live, it’s looked after inside your package. If something breaks, we fix it.
What changes in your week
For the cafe, orders from email, phone, and the form now gather into one sheet with a daily prep list, and there were no missed orders in the first two months. Phone orders are still typed in by staff, because the phone doesn’t write anything down on its own.
For The Orchard Barn, an eight-person wedding venue in the Barossa, every enquiry used to need a custom quote from a price sheet, which took up to 3 days. An AI helper now drafts the quote and a reply from the enquiry form, and quotes go out within a day. The events manager still calls every couple before they book.
Built for small teams
We build for owner-operators with one to ten staff, so we size every tool for that. See how it applies in hospitality and events, e-commerce, coaching and online education, and not-for-profits. If you already have an app that was built with AI and has stopped working, see fixing AI-built apps.
What we build
Small internal apps
Order boards, prep lists, quote builders, and rosters that replace the spreadsheet or whiteboard your week runs on, built so anyone on the team can use them.
Forms and booking pages
Enquiry forms, order forms, and booking pages that send each request to the right place, with the details you need on the first go.
Websites that do a job
Simple websites on tools like Squarespace, Wix, or Shopify, set up so enquiries and orders flow into the rest of your business instead of sitting in a separate inbox.
AI built into the app
Where it helps, we add an AI helper inside the tool, like drafting a quote from an enquiry or a reply from an order.
Connected to what you run
Your new tool talks to Square, Xero, Gmail, or Google Sheets, so nobody types the same thing twice.
Yours to keep
The code and accounts sit with you, with plain notes on how it works, so you're never stuck if you stop working with us.
Tools built around a small team's week
A cafe's catering orders moved off the whiteboard
The Orchard Barn's wedding quotes
A business coach's enquiries in one list
Small teams we work with
How a solo business coach gathers enquiries from three places into one list each morning
How a five-person online homewares store stopped typing 60 supplier invoices a month into Xero
How a three-person online skincare store clears its order emails in about 20 minutes a morning
Common questions
Do I need a custom app, or will an off-the-shelf tool do?
What's an example of a small app you'd build?
How much does it cost?
Can you fix or finish a website or app someone else started?
Who owns the app once it's built?
How long does a small app take?
Find out whether you need a build at all
Tell the AI about your business, your goals, and where your week goes. Your AI Starter Plan is free, and it'll show you whether a small app would help or whether the tools you already have can do the job.
Get your AI Starter Plan