Monthly social media reports that pull the numbers and draft the commentary

The end of every month disappears into client reports

Every month, your team opens Meta Business Suite for each client, pulls the reach, engagement, and follower numbers, and pastes them into a slide deck. Then someone writes a paragraph about what happened and why. With a handful of clients it’s a chore. With a full client list it’s days of work that nobody bills for, at the busiest time of the month.

Why Meta Business Suite on its own doesn’t do the job

Meta Business Suite holds the numbers. Its insights show how pages, posts, and ads performed, and you can export them. But it shows them Meta’s way, one account at a time.

Your clients want your report, in your template, with a clear note on what the numbers mean for them. Getting from Meta’s screens to that report is copying, pasting, and writing, over and over for every client. That’s the part that takes the time.

How we set it up with Meta Business Suite

We work with a four-person social media agency that built 18 monthly client reports by hand from Meta and Instagram numbers. It took two full days a month.

We set up reports that pull each client’s numbers into the agency’s Google Slides template and draft the commentary on what changed. The account lead reads each draft, fixes anything that’s off, and writes the strategy notes. Reporting now takes half a day a month. The strategy notes are still written by the account lead, because that’s where the agency’s judgement shows. Read the social media agency story.

Before we built anything, we went through one month’s reports with the team, step by step. That’s mapping how you work (the industry calls it process mapping). It showed which numbers every client gets, which ones vary, and where a person had to stop and think. The AI helper (the industry calls it an agent) only drafts the parts that follow the same pattern every month.

When this is the right call, and when it isn’t

This pays off when you report on several Facebook and Instagram accounts every month, in the same format, and someone builds those reports by hand now.

If you have two clients, a template and an hour may be all you need. And if your clients want a report that’s mostly strategy and little data, the saving is smaller, because that writing should stay with you.

Where to go next

See the wider reports that write themselves service, or read about Meta Business Suite. Compare reports from Instagram, or see how we connect Meta Business Suite to your other tools. See how we work with marketing and creative agencies. When you’re ready, get your AI Starter Plan.