What Asana is
Asana is a project and task tool. Teams use it to list the work, give each task an owner and a due date, and see where every project is up to. Agencies and small studios often use it to run client work, with a project per client or per job.
How a small team uses it with AI
The facts about your week already sit in Asana. The time goes on turning them into something a client or the owner can read. That’s a good job for AI.
We work with Saltbush Studio, a six-person design agency in Fremantle that sends a status update to each of its twelve retainer clients every Friday. The director used to write all twelve by hand, and it took most of the afternoon. We set up an AI helper (the industry calls it an agent) that reads the week’s tasks in Asana and drafts one update per client: what got done, what’s next, and what the studio needs from them. The director reads each draft, adds a personal line, and sends it.
We tried feeding it the team’s Slack chat as well. It picked up jokes and half-made decisions and put them in client drafts, so Slack came out. The twelve updates now take the director under an hour. Read the full story.
What we connect and build around it
- Connecting your tools (data pipelines), so Asana feeds your email and documents in Google Workspace.
- Mapping how you work (process mapping), so the board holds what the drafts need.
- Better instructions (prompt optimisation), so every update follows the same shape and your tone.
Where Asana falls short
Asana knows about tasks, not money. At Saltbush Studio, the updates still can’t say whether a job is running over budget, because hours are tracked in a separate app that isn’t connected yet. Asana also can’t tell the AI helper what was agreed in a phone call unless someone writes it down.
Where this fits
See how Asana shows up in AI helpers and reports that write themselves, and in marketing and creative agencies. To see where it could save your team time, get your AI Starter Plan.
