Innovation product design means designing a new product, or a better version of an existing one, around a real customer problem. It starts with listening. What do customers complain about, ask for, or work around? Then you sketch ideas, make a rough version, and test it with real people before investing more. For a small fashion label, that might be a new fit based on returns notes. For a coach, it might be a shorter program for clients who can't commit to twelve weeks. AI can help by reading reviews, messages, and survey answers and summarising what customers keep asking for. Deciding what to make is still yours, because taste and judgement are the product.
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