Data mining

Data mining means digging through a lot of data to find patterns you wouldn't spot by eye. A store might find that customers who buy a cleanser often come back for a moisturiser three weeks later. A venue might find that enquiries from one wedding directory book far more often than others. Those patterns can shape your stock, your follow-up emails, and where you spend on marketing. Big companies use specialist tools for this. Small teams can now ask AI to look through a year of orders or bookings and describe what it sees. Treat its findings as leads to check, not facts. A pattern in the data isn't always a reason to act.